Debunking Misconceptions: Cloud Broadcasting & Production Solutions

The cloud gives content producers and broadcast professionals unparalleled scalability, flexibility, and adaptability across the supply chain. So why are some still hesitant to invest in cutting-edge cloud broadcasting and production solutions? We’re here to set the record straight. 

This blog post will explore the common misconceptions around cloud-based broadcasting and production technology. We’ll also cover what to look for in a technology partner that can seamlessly bridge on-prem and cloud environments while providing automated workflows to streamline technical processes.  

Debunking Common Cloud Misconceptions 

Many customers rely on on-prem infrastructure for their critical media operations and workflows, and moving workflows to the cloud is a big decision. Here are some of the common concerns we hear, and how we are changing the narrative: 

I have too much invested in my on-prem infrastructure. 

Many broadcasters and content providers have made significant investments in on-premises equipment, from studios to private servers. Fortunately, content creators can move to cloud broadcasting and production workflows that complement their existing on-prem systems. Cloud solutions can make on-prem hardware work more efficiently within these workflows, whether that comes in the form of enabling remote collaboration, adding critical resource capacity and scalability, or enhancing feature sets with updates to onboard software. 

I need new skillsets to manage cloud-based workflows. 

The cloud is quickly transforming the media industry, meaning new skills are required for staff who have only had experience using traditional on-prem tools. New terminology and processes, the absence of a tangible, physical interface — it feels like there is a steep learning curve, which can be a deterrent for many organizations in the short term. The right technology partner will have the technical expertise, support, and resources to define a thorough strategy for implementing, training, and fully embracing these solutions, at your own pace. 

It’s too expensive.  

Cost is one of the biggest concerns when broadcasters are considering moving to the cloud. This may be especially true when you are locked into a single-vendor approach across your broadcast technology stack. These vendors charge higher prices because they know you have no better choice but to use their proprietary solutions. But this isn’t the only option. Many vendors prioritize the widespread support of multiple systems, resulting in radically reduced costs for content management, media processing, and more. Resources and services can be provisioned or de-provisioned based on changing needs. Whether a broadcaster chooses to leverage a private cloud, public cloud, or mix of the two, they can rely less on physical on-prem infrastructure and expensive upgrades to start allocating budgets and other resources to more pressing content production tasks.  

Cloud Broadcasting & Production Solutions: Demystified 

We hope this helped show how cloud production technology can enable your media organization to reach new heights. Optimized, efficient production workflows are mission-critical for delivering reliable, high-quality content to viewers across devices and platforms. Next time, we’ll talk about how to overcome roadblocks to adopting cloud broadcasting tools. Stay tuned to be ready for any cloud migration or adoption project.

Overcoming Roadblocks to Cloud Broadcasting & Production

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